Nintendo or Sony?

Handheld gaming has been a success for many companies.  The majority of domination seems to come from Nintendo, with its successful DS series handheld gaming devices.  It has the original Nintendo branding, which can date back to the first Gameboy that was widely popular among kids.  It’s the classic brand that everyone knows, and one of the top toys to buy as a gift for a child.  The newest line from Nintendo is the 3DS, which comes in two colors when it first launched.  It appeals to both boys and girls, and gives people the ability to play 3 dimensional games without glasses.  It features a flip design, which protects the dual screens and buttons.  It is a square solid piece of plastic that can be put in a pocket, which makes it portable for anyone wanting gaming on the go.  It brings ease of use to the consumers.  It also features small game cartridges that are easy to bring out, however also easy to lose.  It is one of the most popular handhelds up to date.

            Every great thing has a rival, in this case, a competing rival for Nintendo’s 3DS, is the Sony PlayStation Portable, also known as PSP.  The original PSP was a competitor made by Sony to rival Nintendo’s Gameboy.  It is one of the most popular devices in the market as well, and also a great gift for a child.  This device compares to Nintendo, because it is also a brand that everyone knows, Sony.  This gaming rig however, is intended for a more mature audience, closer to teens.  It only comes in black when it came out, and was portable like the 3DS, hence the word “portable” in the name.  It is different than the 3DS, because it focused to be seen more businesslike and sleek.  It doesn’t have a flip screen, but offers a bigger screen that can play some intense games.  Once again, it brings ease to consumers with its size and portability much like Nintendo’s.  The original PSP had a cartridge called UMD, however Sony decided to rid its device of the cartridge with its newest series called PSP Go, and the future PS Vita.

            Both gaming devices are a pleasure to play with, but they aim for a different audience.  Nintendo aims for people of all ages, focused a little bit on children.  Sony aims for a more mature audience, of teens and older, who want to play intense games on the go.  Both are good at executing their form and shape, and in reality, one doesn’t trump the other aesthetically even if they are intended for different age groups.